How to Identify Your Audience Avatar
Audience avatar is a composite of the people most likely to connect with your brand and purchase your products and services. An audience avatar is your brand’s ideal follower. Discovering your audience avatar is a powerful tool in content strategy.
Who is your audience avatar?
Years ago, I took a marketing course in Greece and my trainer told me something I never forgot. He said “Making money is very easy. All you have to do is find out what your customer wants and sell it back to them.”
The bottom line was simple: know you customer.
This is the guiding principle behind the concept of the audience avatar (also known as follower avatar). We invested thousands of hours in discovering which people connected to our products and services. We researched everything about their lifestyle from their martial status to how they made their living.
We conducted this research by asking relevant of questions.
Finding your audience
Here is a simple approach to finding your audience. Ask yourself the following:
- What am I good at?
- What problem(s) can I solve with my skill set?
- Who has that problem?
The people who have the problem(s) that you can solve are your audience and these are the people you should be speaking to with all of your content.
“The greater your ability is to meet the needs of your audience the more influence you will gain in your niche.”
Discovering your follower avatar
A follower avatar is a composite of the general qualities someone who’d follow you would be possess. They follow you because your message speaks to them. Often there is more than one.
Your followers are into you so you need to be in to them. The more you understand your follower avatar, the easier it is for you to create content that’s tailored to their needs and offer them the transformation they are looking for.
Use the exercise below to reveal who your follower avatar is.
Avatar Name: __________________________________________________
Avatar Gender: _________________________________________________
Marital Status: __________________________________________________
Children: _____ Yes _____ No Age(s) of Child(ren): __________
Job Title: _______________________________________________________
Annual Income: _________________________________________________
Level of Education: _____________________________________________
Core Values: ____________________________________________________
Favorite Book(s): ________________________________________________
News Source(s): ________________________________________________
Favorite Blog(s): _________________________________________________
Role Model(s): __________________________________________________
Favorite Brand(s): _______________________________________________
Favorite Musician(s): ____________________________________________
Favorite Actor(s): _______________________________________________
Favorite Author(s): ______________________________________________
Favorite Movie: __________________________________________________
Favorite Song: ___________________________________________________
Type of residence: _______________________________________________
Now that you have a clear idea of who your follower avatar is, you can start researching their needs. Study the trending topics among your core demographic and learn what topics are most relevant to them. This will shape your blog content to meet your follower avatar needs.
The greater your ability is to meet the needs of your audience the more influence you will gain in your niche.
Do you use a follower avatar when you’re creating content? How effective has this been for you in your digital strategy. Let me know in the comments below.
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