What is Search Engine Optimization (SEO)?

7 July, 2018

What is Search Engine Optimization (SEO)?

  • What is SEO and how does it work?
  • Why do web pages need search engine optimization?
  • What types of SEO are there?

Search engine optimization (SEO) is a method of achieving a high page ranking for a website in natural search engine results. Its purpose is to increase organic website traffic.

Put simply, the popularity of a website’s content is essential to its page ranking.

How does search engine optimization work?

Search engines like GoogleBing and Yahoo! determine the value of a web page based on a variety of factors. By and large, this includes keywordspage visits, and link shares. Put simply, the popularity of a website’s content is essential to its page ranking.

Why do web pages need search engine optimization?

When a user submits a query to a search engine, it responds with a list of results. For this reason, the aim of search engine optimization is to structure a webpage’s content so that it will appear among the first results for specific queries and keywords.

Ethical practices are essential to sustainable page ranking results in search engines.

Types of search engine optimization

A two-prong approach is used to increase the value of a website. Specifically, this involves work performed in two areas:

  • On-page optimization
  • Off-page optimization

Furthermore, within these two sectors are three categories of search engine optimization: ethical (white-hat), unethical (black hat) and hybrid (gray-hat) methods.

Ethical practices are essential to sustainable page ranking results in search engines. On the other hand, unethical practices may yield quick results but can harm a website’s authority and trustworthiness in the long term. Consequently, unethical methods can lead to penalties and, in the worst cases, blacklisting of websites.

Similarly, the hybrid of ethical and unethical methods also put websites at risk.

Our commitment

Mindmasters Digital Strategy is committed to ethical search engine optimization methods. We strictly adhere to Google’s best practices. Accordingly, we stay up to date on Google’s policy changes so that we can deliver the best possible services to our customers.

To learn more about our search engine optimization strategies, contact us.

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