The Power of YouTube: 3 Reasons Why Your Brand Should Have a YouTube Channel

16 May, 2018

The Power of YouTube: 3 Reasons Why Your Brand Should Have a YouTube Channel


  • YouTube is the third most visited site on the internet.
  • Over 1 billion hours of video are watched on the platform daily.
  • More people use YouTube than Netflix and Facebook video combined.


YouTube dominates the internet as one of the most widely used social media platforms. In fact, one third of internet users on the planet log on to YouTube – a staggering 1 billion people!

For both large and small businesses, it’s one of the most powerful communication channels available.

We’d like to share 3 key reasons why we believe every brand should have a YouTube channel.


1. 30 million users visit YouTube every day

A staggering 1 billion people in 88 countries use YouTube. In fact, 30 million users log on to YouTube daily. After Facebook and Google, it is the third most visited website on the internet.

With users watching over 1 billion hours of video a day on YouTube, it boasts more engagement than Netflix and Facebook put together.

The bottom line: the potential for spreading your brand’s message is limitless!


2. YouTube is the way of the future

According to a report by Celie O’Neil Hart and Harold Blumenstein of Think With Google, 8 out of 10 mobile users in the 18-49 year-old demographic prefer to watch video content on YouTube more than any broadcast or cable television network.

By 2025, half of users under the age of 32 will not subscribe to a pay-TV service.

Simply put, YouTube is the way of the future. It is the single most effective way for your visual media to reach users on the internet.


3. YouTube is user friendly

The developers have gone the extra mile to make YouTube easy to use for content creators. Simply drag and drop your videos on to the upload page at your channel to share them.

There are some considerations with regard to set up that will boost both your SEO as well as your chances of having your videos viewed but we’ll disuss that in a future blog post.


In conclusion

Now that we’ve identified the three key reasons why your brand should have a presence on this platform, we’ve put our money where our mouth is!

Mindmasters Digital Strategy launched our official YouTube channel on 14 May 2018. Check out our first upload #WeBuildYourBrand – a visual rendering of the infinite possibilities and solutions we create for you!

It features a selection of our services: web development, site engine optimization, content strategy and more.

Watch it, hit the subscribe button and contact us to start our conversation about your journey toward stunning results or your brand!

See you on YouTube!



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